The aim of outdoor advertising is to communicate with people while they are out of their home. Nowadays people are spending more time away from home and so outdoor advertising has the potential to reach active consumers.
Digitalization has transformed out of home in recent years, and aggressive digital focus will continue to grow and develop into the future. Studies have found that Fifty percent of out of home revenue will be digital, capturing the eye of half the population.
Media owners’ tireless and relentless pursuit of an enhanced product will bring an exciting new line-up of new offerings in 2019!
The benefits of outdoor advertising are almost endless, but for time sake we have compiled a list that, in our opinion, are the top 7 benefits of outdoor advertising…
1. It’s High Impact
Outdoor advertising does not need to be invited in, it’s part of the environment, therefore cannot be turned off like television and radio. The viewer has no control on whether they see it or not, giving your campaign more impact for a longer period of time than the viewer may expect.
2. It Demands Attention
Advertisements outside don’t have to compete with other ads like other mediums. Often big in size, outdoor advertising makes itself very visible at both close and large distances. They tend to also be creative and expressive which tends to gain more attention among consumers.
3. Cost Effective
Outdoor advertising delivers a ROI (high Return of Investment) in all categories and the higher the budget spent on outdoor advertising the larger it will be.
4. It Has High Reach
This is a great marketing platform for brands or business that are trying to reach a broader audience. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach. Like younger users, busy business people and lower income consumers may not have access to traditional mediums, so outdoor advertising is a great way to reach them.
5. It Has A Big Impact On The Path Of Purchase
Did you know that 70% of purchases are occurring outside of the main shopping and retail centers? Location is everything when it comes to outdoor advertising because it impacts across all stages of the Path-to-Purchase. Research collected by the UK’s Outdoor Media Center shows that outdoor advertising is the advertising medium most seen by shoppers in ‘the last window of influence’ before shopping.
6. It’s Engaging
Unlike most mediums, outdoor advertising is actually rather liked by consumers. Research from APN Outdoor, found that 71% of audiences preferred buses with advertising than those without and that 36% stated outdoor advertising as a welcome distraction.
7. It’s A Team Player
Outdoor advertising can and has been proven, to work best with other mediums. The impact and reach of outdoor advertising is greater and can remind the consumer of the message across other media.